About the experiment
Following the success of last year’s One Rand Man campaign, we are now bringing South Africa an even bigger social experiment to celebrate National Saving Month: The One Rand Family.
The One Rand Man shot to fame last July, when he asked for his entire salary to be paid out in R1 coins.
This social experiment was aimed at encouraging South Africans to reconsider the way they spend and save – down to the last R1 coin.
For the month of July, we invite you to watch how the One Rand Family lives life one Rand at a time. From payday to paying bills, from curbing emotional spending to forecasting as a family, we’ll share the sometimes hilarious, sometimes painful reality of budgeting with only R1 coins.